Unlocking the true value of tea within a generation
Our sustainability approach is central to our purpose of crafting great teas for every occasion that bring joy and inspire a healthier lifestyle, focusing our efforts and allowing us to make a greater impact.
While our priorities are not exhaustive of all the risks and opportunities faced by the industry, our strategy tackles significant material challenges and will help us unlock the true value of tea within a generation.
There are three pillars to our strategy, each backed by comprehensive plans covering both long- and short-term actions. Our ambition for 2040 outlines a clear strategic direction, serving as a guiding framework for our sustainability goals.
Our sustainability strategy
For the last 150 years, our brands have spread the benefits of tea worldwide, rooted in the belief that nature’s gifts should be enjoyed by everyone. Our sustainability strategy builds on that heritage, sustaining our ability to serve as many people as possible far into the future.
Environmental impact
Tea crops play an important role in our global economy – but they depend on nature and the climate to grow and thrive. Although the environmental impact of tea cultivation is comparatively low, we’re leading efforts to ensure that teas don’t harm the ecosystems on which they rely.
Health & well-being impact
Creating value begins with consumers – and a key part of that is helping them understand and embrace the health & well-being impact of teas. In support of this goal, we’re investing in rigorous scientific research to create a complete understanding of these benefits and advocating for teas globally.
Progress on all three pillars will be driven by our approach to responsible sourcing and enabled by widespread training and skills development in partnership with farmers.
Sustainability Report 2025
Our third Sustainability Report is grounded in our purpose: to craft great teas for every occasion that bring joy and inspire a healthier lifestyle. Detailing our 2025 progress on livelihoods, climate action, and consumer well-being, it shows how we bring our purpose to life and continue to unlock the true value of tea. Enjoy!
